Google Ads for Home Services

Home services advertising is driven by urgency and intent. When homeowners search for a roofer, plumber, or HVAC contractor, they’re usually ready to hire — and they’re choosing from just a few providers.

At TradeScale, we specialize in Google Ads management for home services businesses such as roofers, painters, plumbers, homebuilders, HVAC installers, and window and door contractors.

We help you show up at the exact moment homeowners are ready to book — and turn that demand into real jobs.

Get More Qualified Leads

Home services Google Ads success depends on precision. Service areas, call quality, scheduling, and budget control all matter — especially in competitive local markets.

With over a decade of experience in search engine marketing, we build campaigns that:

  • Capture urgent, high-intent homeowner searches

  • Prioritize calls and quote requests

  • Eliminate wasted spend from irrelevant searches

  • Scale profitably as demand increases

This isn’t generic lead generation. It’s local search advertising built for your specific trade.

Who We Serve

We work with a wide range of home service providers, including:

  • Roofing and exterior contractors

  • Painting and finishing services

  • Plumbing companies

  • Homebuilders and remodelers

  • HVAC installation and repair businesses

  • Window and door contractors

Whether you serve a single city or multiple service areas, our strategies are tailored to how homeowners actually search — and how they choose contractors.

Our Google Ads Approach for Trade Businesses

1. High-Intent Keyword Strategy

We focus on service-specific, location-based, and urgency-driven keywords — while aggressively blocking DIY, job-seeker, and research-only searches that waste budget.

2. Local & Service Area Targeting

We align campaigns with your true service areas, adjusting bids and budgets by geography to concentrate spend where jobs are most profitable.

3. Call-Focused Conversion Tracking

Most home services leads happen over the phone. We implement call tracking, form tracking, and booking actions to optimize toward real opportunities — not empty clicks.

4. Budget Control in Competitive Markets

Clicks can be expensive in home services. We actively manage bids, match types, and budgets to protect ROI while maintaining visibility during peak demand.

5. Continuous Optimization & Scaling

We refine search terms, ads, bids, and targeting weekly — lowering cost per lead while expanding coverage once performance is proven.

Ready to grow?

Schedule a free 30 min consultation to learn how our team can help your business. Fill out the form and we’ll will reach out to discuss more.