Google Ads for Ecommerce

Ecommerce Google Ads isn’t about traffic — it’s about profitable revenue. Shoppers are searching with clear intent, comparing options, and ready to buy.

At TradeScale, we specialize in Google Ads management for ecommerce brands — including apparel, consumer products, manufacturers, and direct-to-consumer companies.

We help you capture high-intent demand and turn it into scalable, measurable sales.

Built for Revenue, Not Vanity Metrics

Successful ecommerce advertising requires more than turning campaigns on. Product margins, conversion rates, inventory, and attribution all matter.

With over a decade of experience in search engine marketing, we build ecommerce Google Ads strategies that:

  • Prioritize ROAS and contribution margin

  • Scale only what’s profitable

  • Reduce wasted spend on low-intent searches

  • Align ad spend with inventory and demand

This is disciplined growth — built for sustainability, not spikes.

Who We Serve

We work with a wide range of ecommerce businesses, including:

  • Apparel and fashion brands

  • Consumer products and CPG

  • Manufacturers selling direct

  • Direct-to-consumer (DTC) brands

  • Niche and specialty product retailers

Whether you’re early-stage or scaling aggressively, our approach adapts to your catalog, margins, and growth goals.

Our Google Ads Approach for Ecommerce

1. High-Intent Keyword & Product Strategy

We focus on bottom-of-funnel search intent — branded, category, and product-level searches — while blocking research-heavy and low-converting traffic.

2. Shopping & Search Alignment

We build cohesive strategies across Search and Shopping to ensure coverage across the full buying journey, without cannibalization or inefficiency.

3. Conversion Tracking & Revenue Attribution

We implement accurate purchase tracking, conversion values, and revenue signals so optimization decisions are grounded in real sales performance.

4. Budget Control & Scaling Discipline

We scale spend only where ROAS is proven. Budgets are increased deliberately to maintain efficiency as volume grows.

5. Continuous Optimization & Testing

From search terms and product segmentation to bids and messaging, we continuously refine performance to improve conversion rates and profitability.

Client Reviews

Sean has been an outstanding Google consultant and a huge contributor to the growth of our Direct-to-Consumer business.

He brought both deep expertise and a practical, results-driven approach to our Google strategy, helping us significantly scale performance over the time we worked together.

We truly saw measurable growth from his work, and he was a trusted partner throughout the process. Highly recommend working with him if you’re serious about DTC growth.

— Kristina, President & Owner

Sean was professional, responsive, and easy to work with.

He’s knowledgeable in Google ads and communicates clearly around performance and strategy.

If you’re looking for someone who is straightforward and data driven, Sean is solid.

— Michael, Head of Sales

Incredible service from Sean. He is precise, articulate, and has a sharp analytical mind.

He helped us optimize our Google Ads strategy, identify inefficiencies, and significantly improve performance.

Communication was clear and proactive throughout the process, and his insights directly translated into better results.

Highly recommend Sean and the TradeScale team to anyone looking to seriously level up their paid advertising.

— Aaron, Head of Staging

Ready to grow?

Schedule a free 30 min consultation to learn how our team can help your business. Fill out the form and we’ll will reach out to discuss more.