Google Ads for Heathcare Professionals

Healthcare advertising isn’t like other industries. Patients are searching with urgency, trust matters deeply, and compliance can’t be an afterthought.

At TradeScale, we specialize in Google Ads management for healthcare professionals — including plastic surgeons, dentists, and medical practices — with a disciplined, compliant, and results-driven approach.

We help you show up when patients are actively looking for care — and convert that demand into booked appointments.

Built for Healthcare Advertising

With over a decade of experience in search engine marketing, we understand the nuances of healthcare Google Ads — from sensitive health-related policies to patient intent and conversion tracking limitations.

Our healthcare campaigns are built to:

  • Attract high-intent patient searches

  • Protect your brand and professional reputation

  • Stay compliant with Google Ads healthcare policies

  • Drive measurable outcomes like calls, form fills, and consultations

This isn’t generic lead generation. It’s patient acquisition done the right way.

Who We Serve

We work with a wide range of healthcare professionals, including:

  • Plastic & cosmetic surgeons

  • Dentists and orthodontists

  • Primary care and specialty physicians

  • Medical spas and elective procedure providers

  • Therapy and mental health practices

Whether you’re focused on elective procedures or recurring patient care, our strategies are tailored to how patients actually search — and choose providers.

Our Google Ads Approach for Healthcare

1. Intent-First Keyword Strategy

We prioritize keywords that signal readiness to book — procedures, services, and provider-specific searches — while aggressively blocking low-quality or informational traffic that doesn’t convert.

2. Policy-Aware Campaign Structure

Healthcare advertising comes with strict guidelines. We structure campaigns, ads, and landing page flows to align with Google’s health and medical policies, reducing risk while maintaining performance.

3. Conversion Tracking That Respects Privacy

We implement HIPAA-conscious conversion tracking using calls, forms, and booking actions — without compromising patient privacy or compliance.

4. Local & Service-Area Targeting

For in-person care, we optimize around geography, service areas, and local search behavior to ensure your budget is spent reaching the right patients in the right locations.

5. Continuous Optimization & Cost Control

We actively manage bids, budgets, search terms, and targeting to improve efficiency over time — lowering cost per lead while increasing appointment quality.

Client Reviews

“Working with Sean at TradeScale has been a great experience.

He really knows Google Ads and has helped us generate more qualified leads while keeping costs under control.

Couldn’t be happier with the results.”

— Doctor Novak, MD

“After many years of running a small business and working with all sorts of agencies, I am so lucky to have found Sean.

He is transparent and we can track our ad spend and leads easily. Really easy to work with and knows his stuff! Would highly recommend.

— Arezoo, Managing Dentist

“Sean is excellent at what he does. We've been working together for some months now and he took a completely dead google ad campaign and turned it into magic!

More conversions than we have ever had before. He keeps in touch, stays on top of his ad management, and is super communicative.

I would recommend him to anyone looking for a trusted marketing professional.”

— Prerna, CEO & Senior Psychotherapist

Ready to grow?

Schedule a free 30 min consultation to learn how our team can help your business. Fill out the form and we’ll will reach out to discuss more.